Price Associates Insurance Services, Inc. began marketing health insurance products in 1969 as Goss, Price & Associates. For a number of years, Goss, Price & Associates served as a third-party administrator for small group health plans. Goss, Price & Associates successfully founded, administered and serviced health plans for employers in California, Oregon, and Nevada. By 1989, the company evolved into Price Associates Insurance Services, Inc. , a General Agent exclusively representing Blue Cross of California as it's sole health insurance carrier. Under the vision and leadership of James E. Price, III, the company has grown to include 20 dedicated health insurance professionals. The addition of regional sales managers and quality Health Plans, Price Associates has extended the commitment to excellence.
